Your aside about Launchpad being non-free oversimplies the issue. Launchpad is non-distributed software and so is similar to Google. It’s proprietary, but not non-free. Others have said, I think correctly, that software like Launchpad is free in the letter, if not the spirit of free software. Others, like RMS, have said that the non-distributed nature of Launchpad is not a major problem at all. I’m not making an argument either way here — I will elsewhere later — but I’m trying to explain that things are not as clear or settled as your two-work treatment might make them sound.